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Under the heading working to create impact the book deals with such matters as taking a brief, objectives and targets, using timings and deadlines to advantage, and progress reports. Author Neil Russell-Jones is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer. Subsequent chapters detail how to communicate with senior people, how to get agreement and how to handle difficulties such as poor information flow, and more serious issues such as bullying and sexual harassment.
Meetings Pocketbook The Meetings Pocketbook reveals all the dos and donts needed to make meetings successful. Covers advance preparation, chairing, controlling discussions, effective participation and use of minutes. Essential reading for both organizers and participants. Dont arrange or attend another meeting without reading it, recommended one reader.
A straightforward reminder of the rules said another. Mentoring Pocketbook The Mentoring Pocketbook shows how to prepare to be a mentor, how to conduct mentoring sessions and how to maintain the relationship through the different stages. Before looking at the actual mentoring process, the authors deal with the uses of mentoring within organizations and explain how mentoring differs from coaching, training and appraisals.
The process of mentoring is explained with the aid of a 3-stage model. This can be used to assess yourself as a mentor, as a map to guide you through the process, as a review tool and as a means to develop the mentees ability to use the model independently. Although primarily aimed at the mentor, The Mentoring Pocketbook is also helpful to mentees. Motivation Pocketbook The Motivation Pocketbook examines the many different theories of motivation, drawing out the key points and offering management tips for each one.
A useful problem-identifier points the way to the best theories to use in particular situations.
For example, when people complain a lot the author recommends the ERG Theory, and when they lack direction he puts forward the Goal Theory. There is also a review of the different character and personality types and what they are most likely to find motivational. In conclusion, the book lists nine basic rules of motivation, ten ways in which to keep yourself motivated and ways in which to say well done.
To coin one of these expressions, sheer class Max. Networking Pocketbook Anyone you might want to contact in the world is only people contacts away from you, maintains Jon Warner in The Networking Pocketbook. He sees networking as a major social and life skill that can benefit both our working and personal life. The Networking Pocketbook details the four basic steps that lead to effective networking relationships, the so-called LINK: Learning about needs, ours and other peoples ; Investing making strong contacts ; Nurturing achieving a deeper relationship ; and Keeping maintaining the momentum.
As the author leads readers through these four basic steps he progressively describes the seven key competencies needed for effective networking. This is a selection of short exercises and pithy stories to top and tail courses, says Tizzard. Weve included quick icebreakers and lengthier, more involved activities, as well as short anecdotes to set the tone.
Performance Management Pocketbook This book is for managers who care about their people and want to succeed through them and with them writes Pam Jones, the author of this Pocketbook and Programme Director at Ashridge Management College. Enhancing the performance of individuals and teams is a major contributor to bottom-line results. It demands the use of a range of skills and techniques in the areas of leadership, delegation, coaching, performance review, communication, performance measurement, objectivesetting, motivation, empowerment, teamworking and more.
A clear and concise overview of this commonly misunderstood subject, concluded the review in Croners Reference Book For Employers. Problem areas include: the poor performer, difficult individual, reluctant team player, persistent latecomer, slow learner, isolated individual and unsupportive boss. This Pocketbook is packed full of tips and techniques for planning, structuring and delivering a polished presentation. A good starting point for the inexperienced and a quickly assimilated refresher course for the more experienced, this title is consistently among the best sellers in the Pocketbook Series.
The content covers overcoming nerves, handling audience questions, and making the message memorable with visual, hearing and feeling VHF support. An intriguing and entertaining short story at the end of the book, what the author terms a presentations parable, reinforces the key learning points. There is too a practical presentations checklist and lots of visual content to enhance the learning experience. Author John Townsend is a polished speaker with a life-time of experience in leading training courses. You will buy The Problem Behaviour Pocketbook whether you like it or not!
The bully is one of a number of bad behavioral types found in the workplace. The Project Management Pocketbook is a practical, stepby-step guide to managing a project through to completion. It looks at each key stage and identifies the management techniques that can be applied. There are those that play the martyr I suppose Ill have to do it , those that only see things their way described by the author as Narcissists , saboteurs who do nothing the so-called passiveaggressive types , persistent faultfinders, clams and chatterers, moaners, whiners, whingers and numerous others.
The author lists them all, identifies the likely causes and effects and explains how to identify and deal with the problems. Problem Solving Pocketbook This Pocketbook details a set of tools and structures with which to generate ideas, be creative when required, make choices when looking for new ways of working, and to develop new solutions. Author, Ceserani begins by looking at perceptions and how they can promote problem-solving. Models are used to compare structured thinking with creative thinking. Techniques to become more innovative are listed and there is a description of key roles in the problemsolving process.
Central to the book is the chapter on behavior and organizational climate. It describes how to establish and maintain climates and cultures that support problem-solving, how to generate ideas, how to make choices, how to evaluate results and how to take action. From objective-setting through to implementation, the book stresses the importance of good communication, teamworking and influencing skills. All too often, books on this subject cover the process of project management and not the people aspects.
This Pocketbook addresses both. Starting in Management Pocketbook There is only one opportunity to make a good start and this Pocketbook will help new managers do just that. Central to The Starting in Management Pocketbook are team skills creating staff loyalty and commitment, building working relationships that are constructive and creative, and forging teams that are successful. The author begins by defining management, identifying the skills required and highlighting the different styles of management.
The importance of reconnaissance and preparation prior to taking up the post is then dealt with before spotlighting the key issues facing managers on day one in the new job. This book covers a broad spectrum from job evaluation systems and how they help staff to understand different job benchmarks, to a range of financial incentive schemes and other benefits which are important to employees helping you to build loyalty, motivation and productivity. The author highlights the pitfalls of some schemes, using real case studies and offers advice and guidance on packages that work.
A strategy defines which markets a business will operate in and sets out the organizational competencies that will be needed and what actions need to be taken to develop them to enable the business to gain and sustain its competitive edge. This Pocketbook introduces strategy in clear and concise terms.
It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones guides readers through the strategic planning process. His step-bystep approach begins with primary analysis of the business, its competition and markets and then secondary analysis of what the business is offering and what this implies.
Planning is the penultimate step, followed by implementation. How to find, keep and get the best from the people who can make an enterprise thrive is the subject of The Talent Management Pocketbook. It includes checklists and self-assessment tools to gauge current talent management strategy and pinpoint where improvements can be made.
Included too are examples of outstanding talent management practices. How do you judge with confidence that someone will succeed in a bigger role? The book describes how the potential profiler can help identify potential talent in the key performance areas. Blending talent in order to build talented teams is another focus of this illustrated pocketbook. It deals with its subject in clear, concise terms with the emphasis on providing practical solutions. It has been written for trainers, HR and recruitment professionals, and for line managers. The Teamworking Pocketbook focuses on how to maximise team performance.
Looks at the differences between groups and teams and between teambuilding and teamworking, the types of problems preventing teams from being effective, and offers plenty of practical advice for countering such difficulties. Leadership, conflict management and understanding group behavior are among the many subjects covered in this hands-on guide. The Time Management Pocketbook is one of our most popular titles, now in its 4th edition. Effective use of time is not just about using your diary better; it calls for many management skills.
The author looks at these skills within the context of a time management model. Building teams that are united, motivated and productive is the aim of this collection of practical, easy-to-use activities. They are for use by managers at team meetings and briefings, and for trainers running teambuilding workshops. The lively and persuasive activities are the work of Paul Tizzard.
This Pocketbook covers every aspect of using the telephone to improve business performance. It highlights the importance of good communications skills, the need to build rapport, favourite bad habits and how to avoid them, how to take control of a call, how to keep customers happy, and more. The activities in this Pocketbook are grouped according to their suitability for different stages of team development.
From new teams to established teams there is a range of applicable activities to choose from. There are those too that address specific team issues. To help readers identify which activities they need to draw on, there is a questionnaire that will identify at what stage their own team has reached. There are separate chapters on receiving and making calls.
The former includes 10 easy ways to give your caller a bad experience and 10 easy ways to give your caller a good experience. The latter explains how to get through to people and get the information you need, as well as how to complain and negotiate on the phone. To be competitive businesses are Increasingly going further afield for their talent and skills drawing together teams of people with the best mix of experience and abilities, regardless of their location. This has given rise to the concept of the virtual team, a network of individuals who have a common goal yet rarely if ever meet.
Virtual Teamworking possibly across different time zones and against different cultural backgrounds, and often project-specific and, thus, temporary poses specific challenges for the team leader. The Virtual Teams Pocketbook looks at the skills needed to lead a virtual team, at the required style of leadership, at the team selection process, at the cultural issues that may arise and at the process of developing trust and building a productive and cohesive unit.
Wrote Business Executive magazine: While much has been written about building teams in an attempt to get people to start working together, less has been said about what happens next during the performing or teamworking stage. Fleming helps redress the imbalance. The model breaks down the process of managing time into these headings: managing work activities, managing your thinking and reasoning, managing relationships, managing communications and managing your work environment. Skills covered include: objective setting, decisionmaking, problem-solving, creativity, assertiveness, listening, questioning, reading, writing, and handling paperwork and phone calls.
Its the number one cause of stress and its adverse effects cost the economy billions. Workplace politics has bad press, with the vast majority of people linking it to behaviour without integrity. But, according to David Bancroft-Turner, it is possible for individuals to develop and apply a set of skills and behaviours that will counter the negative effects of workplace politics and create a positive work environment for the benefit of all concerned. A comprehensively up-dated new edition of The Export Pocketbook has been published with the new title, The International Trade Pocketbook.
The page, extensively illustrated guide covers all of the key issues involved in selling goods and services abroad, beginning with market research and ending with a section on getting paid. The International Trade Pocketbook was written by David Horchover, past holder of the Institute of Exports coveted Presidents Award and sought-after writer and speaker on export issues.
This is the first of several books that Patrick Forsyth has written in the Pocketbooks Series and continues to be a firm favourite with our customers. Negotiation is a skill that you need to learn and practise; The Negotiators Pocketbook will help you do both. His Workplace Politics Pocketbook explains how this is done. He identifies the four main types of political animal the clever fox, the wise owl, the innocent sheep and the determined mule describing their behaviour patterns and explaining how to develop the essential skills of political astuteness.
Key Account Managers Pocketbook The Key Account Managers Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It describes the key account managers role and goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers.
The author next explains how to develop the key account development plan, how to increase your influence with the decision-maker in your key account relationship management and how to win new business. The Marketing Pocketbook is authoritative, comprehensive and with its clear, concise, factual wording easily accessible. Authoritative because it is written by two experienced and highly respected management consultants.
Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice.
All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts. A quickly assimilated, comprehensive guide to the negotiation process, it covers the fundamentals of negotiation, preparation, essential techniques, managing the process and interpersonal behavior.
Its the sort of thing you should keep in your car and reread in the car park just before going into a meeting, concluded one magazine reviewer. Key techniques to help maximise the effectiveness of your next sales meeting. The Sales Excellence Pocketbook explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially, how to close successfully. Also gives tips and techniques on how to prepare for the sales meeting and how to follow-up effectively.
The Journal of International Selling and Sales Management said of the book: A very practical guide to adapting the sales approach to specific customer needs. This Pocketbook could be regularly used with advantage by anyone engaged in selling. Salespersons Pocketbook All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships.
The Salespersons Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model The Direct Sales Cycle with each stage being covered in a separate chapter. Call Centre Customer Care Internet transactions offer customers convenience but remote trading has its price: customers feel much less loyalty to individual companies and the loss of face-to-face contact can result in poor or non-existent customer service.
The Call Centre Customer Care Pocketbook addresses these issues, and looks at how to retain customer loyalty and offer good service in the digital age. The author has extensive experience of direct sales UK and overseas, public and private sector and of sales training. He combines both to good effect in this lively and highly visual Pocketbook. Telesales Pocketbook The Telesales Pocketbook is full of advice and good ideas for everyone who uses the phone to generate sales and there are also useful tips for managers of telesales teams.
Thousands of sales people and sales managers have attended the authors lively and humorous sales and management seminars. His firm grasp of both theory and practice is clearly evident in this Pocketbook. He begins by looking at attitudes, interpersonal skills and preparation. Next he looks at the psychology of selling before mapping out the four key steps to making the sale.
In the chapter on reducing resistance four basic personality types are profiled and in each case the author gives suggestions for winning them over. There are also sample question-and-answer sessions, between prospect and salesperson, to demonstrate how to deal with a range of concerns. Practical and informative. Customer Service Pocketbook This Pocketbook is for everyone who contributes, directly or indirectly, to giving the customer good service. It covers why good service matters, the differences between good and bad service, performance standards, turning complaints into oppor tunities, listening to customers, assertiveness and good service, effective customer communications and internal customers.
Throughout the book there are exercises, quizzes and checklists, and at the end there is a personal action planning section and an opportunity to further test your knowledge. There are also useful notes for managers and super visors, as well as for trainers who can readily adapt the contents of the Pocketbook to provide a one-day The Customer Care Series trainer-led workshop. Handling Complaints Pocketbook The Handling Complaints Pocketbook looks at why and how people complain, and the key types of complaint: aggressive, passive, constructive and professional. The author explains that all businesses should welcome complaints because they provide direct feedback and an immediate opportunity to improve the service to customers.
The next sections cover a strategy for handling complaints, and the use of transactional analysis in understanding complaint behavior. The final section looks at ways to turn complaints into compliments and create loyal customers. From the author of The Problem Behaviour Pocketbook. In this book he shows how feedback can be used for personal development, self-awareness, identification of talent and how in flatter organizational structures it will help management obtain a richer picture of team members.
This book guides the reader through the whole process, starting with any concerns individuals may have and overcoming objections, followed by the pluses and minuses of developing in-house systems, or using external providers. Assertiveness is the ability to maintain the right balance between your own needs and other peoples needs. It empowers those who use it.
Did you bounce into work this morning, brimming with energy and new ideas? Or did you drag yourself in, tired and mentally drained? This Pocketbook will show you how to work more healthily and boost your energy, drive and enthusiasm. In The Assertiveness Pocketbook author Max Eggert looks at the reasons for non-assertive behavior and the differences between assertive, aggressive and passive behavior.
Packed full of good advice on how to overcome self-defeating beliefs, and deal with often-occurring problem situations. With activities to help develop assertiveness. The Learners Pocketbook, writes Tony Buzan in his foreword, is a considered and intelligent introduction to this intriguing field, and will start the learner of learning off in the right direction.
The book encourages individuals to take responsibility for their own learning, and explains how they can harness their brain power so as not to hinder the learning process. Can be used in preparation for any type of learning and makes ideal pre-course material. Covers brain power, learning theory, planning and committing, intelligence styles and techniques, all in the highly visual, approachable Pocketbook style. One of our customers uses this Pocketbook to support the training of new staff who have taken up their posts as a second career move and who have been away from the learning environment for some time.
A practical, easyto-use guide for job changers and job seekers, The Career Transition Pocketbook begins by encouraging readers to address some fundamental questions: where am I now, where do I want to be, what skills will I require and how do I go about making the necessary changes? The Managing Your Appraisals Pocketbook is written from the appraisees standpoint.
It encourages people to take charge of their own career development by preparing for and properly using appraisals. Moving up the career ladder is all about self-marketing, understanding what skills and experience you have to offer and then identifying and targeting suitable employers. From preparing a CV to networking and completing application forms, this pocketbook explains how to reach that all-important interview stage.
C.R.M. Pocketbook - Management Pocketbooks
Using his PREP Plan Research Expect and Practice approach, the author explains how to prepare thoroughly for the interview and gives advice on negotiating the best offer. What we eat and the space in which we work are key to boosting energy levels. The author describes how food can stimulate the brain and relieve stress, and how plants, colour, sound, lighting and other factors can contribute to the creation of an energy-boosting work environment.
Subjects covered in the new pocketbook include: self-awareness with a questionnaire that will enable readers to review their own impact , visualisation, creating a brand image, posture, gesture, eye contact, emotional control, dress style, creating rapport, what to do in difficult circumstances and how to create impact in different situations e.
Its author is Max Eggert, a management psychologist who specialises in assisting organizations and individuals to achieve their best. He looks at the dangers and benefits of appraisals, how to prepare for them, performance measurement, feedback, the appraisal interview structure, and types of questioning. For hints and tips on setting up and running an appraisal system, see The Appraisals Pocketbook. The ability to be positive is much more than a genetic inheritence you cant blame your parents for everything!
Trainer, writer and resource developer Douglas Miller specialises in positive mental attitude and firmly believes that we can learn more positive approaches to life and work. In this pocketbook he sets out a wide range of practical techniques recommending that each person find the ones that work for them.
In any situation, no matter what the circumstances, we can choose how we react. We frequently choose to do little until its too late This Pocketbook explains what conflict is, how to recognize signs of conflict, how people react to it, how to develop strategies for dealing with it, how to resolve difficulties and how to deal with bullying and harassment.
According to The Personal Success Pocketbook the definition of success is different for each person. But, however you define it there are ways to help you achieve more of what you want from life. Psychometric testing helps employers to assess people, in a way which gives results that are objective, systematic, reliable and valid. This Pocketbook offers insight into how these tests can improve recruitment, selection, promotion and assist organizational development. The book takes a practical approach and is aimed at the non-specialist reader. It explains the process of test selection and demonstrates, with the aid of case studies, how some of the more popular tests can be applied to achieve workplace solutions.
In better understanding the unique characteristics of its individuals, organizations are equipped to under take a range of actions, including building effective teams, implementing change and identifying future leaders. This pocketbook not only benefits employers, but also provides employees with an understanding of what is involved in completing such tests. How people think and how they respond to challenges and to other people varies from one individual to another depending on their beliefs, values, memories and past experiences.
Some people respond more effectively than others. Understanding how they do this and how you can follow their example by changing your thinking and beliefs lies at the heart of neuro-linguistic programming NLP. NLP will improve the way you interact and communicate with others; it will improve your selfesteem and raise your motivation.
In fact, it will impact positively on all aspects of your business and private life. It describes how you are limited by your beliefs and thoughts and how you can change them for the better. There are sections on the brain, on language and on how to create your own personal resource bank. Author Paul Hayden stresses the need to identify your personal motivators and drivers, and establish what your priorities are. Then you can plan your goals, and the necessary actions. The book is built around a Plan, Act, Review structure, and contains questionnaires and activities to get you thinking. Training Journal, which gave the Pocketbook a 4-star recommendation, said in its review: A useful reference source with lots of ideas and encouragement for those who are intending to start or to continue on a path of self-development.
Causes of conflict are numerous and varied. The authors list includes distorted thinking e. In looking at conflict within the context of personality, Eggert draws on the seminal work of Myers Briggs.
C.R.M. (Management Pocketbook Series)
To resolve conflict, the book describes a process that identifies where you are in the conflict cycle, what to expect next and what you should be working towards. Mediation and arbitration is another area dealt with, as is team conflict and conflict between different functions. The Selfmanaged Development Pocketbook gives an overview of the increasingly important process of self-managed development SMD , in which individuals take responsibility for, and control of, their own development. The book looks at the reasons why SMD is growing in popularity and how it fits into the other organizational processes.
Attention is then turned to the individuals role: raising selfawareness using techniques such as skills audits, performance reviews and SWOT , reviewing self-perceptions to increase awareness of new possibilities and, finally, action planning setting objectives and measuring commitment and motivation. Learning to manage stress at work benefits both the individual and the organization.
The Stress Pocketbook is full of practical advice on ways to manage your own stress, and how to help others. Emphasis is on what to do rather than on theory. We have over 50, thoughts a day. We accept, question, challenge or discard them. Some tumble around in confusion, become exaggerated and irrational, causing anxiety and mental paralysis. Thinking is healthy but it needs to be managed and channelled constructively.
The book was voted best of its kind by the Management Today journal in a review of similar publications. It commented: A user-friendly guide to stress management. The simple, quickfire descriptions of common workplace situations are useful. Well worth keeping handy. Stress News said of the Pocketbook: Although small, it manages to pack a tremendous amount of useful information and tips into its seven sections. A really useful adjunct to any stress management or stress counselling programme. As it costs so little it could be included in the price of the course or sessions.
The Thinkers Pocketbook examines the many different ways of thinking: positive, dissatisfied, creative, lateral, logical, bottom-line, over-thinking and non-thinking, intuitive and magical thinking. There are exercises and examples all designed to help you improve your mental flexibility. This Pocketbook will boost your confidence in preparing for and attending job selection interviews internal and external and assessment centres. It is suitable for anyone seeking a new post, from college leavers upwards.
The foundation of successful interviews is thorough preparation. The author explains what research you should carry out and how to anticipate what those advertising the post are looking for. The importance of rehearsals and visualization is also stressed. Employers are increasingly relying on assessment centres to meet their recruitment needs including applicants suitability, psychometric tests, role play and group exercises.
Each different type of test is described and there is advice on how to prepare for and successfully undertake them. The Vocal Skills Pocketbook takes a practical approach and will enable individuals to analyse their speaking voices and establish what aspects they wish to improve. The advice and information will be relevant not just to public speaking events but also to numerous other situations such as interviews, meetings and speaking on the telephone.
Breathing control, projection, use of emphasis, speech rate, vocal care and maintenance, vowel formation, fluency, pauses, clarity, dialect, inflection, releasing the voice and numerous other topics are covered in the book. Balance Sheet Pocketbook The Balance Sheet Pocketbook begins by constructing a model to show how money works within a business, i.
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The structure of the balance sheet and the profit and loss reports are then examined and explained within the context of this model. Common misconceptions are frequently highlighted and financial jargon is clearly unravelled. Improving Profitability Pocketbook Profitability, rather than profit, is the key measure of a businesss performance.
If you know how to measure profitability, you will be able to manage it, and understand which decisions increase it. The Improving Profitability Pocketbook looks at the essential areas of effective use of assets Asset Turn and costefficiency Return on Sales. Managing Budgets Pocketbook There are two ways to control the profitability of a business: through budgeting and through knowing and understanding internal product costs. Effective strategic decisions cannot be made without fully comprehending these vital issues.
The Managing Budgets Pocketbook explains the link between these two methods of control and how they support each other. It covers the difference between revenue and capital budgets, the dos and donts of good practice and the importance and best methods of product costing. As you have seen, there are pocketbook titles on more than 90 subject areas. They all follow the same style of presentation clear, concise content with lots of visual prompts to accelerate learning and maximize memory retention and recall. The authors trainers and consultants are skilled communicators, capable of delivering powerful and memorable messages.
The clear navigation each page has its own topic heading enables the reader to access key information quickly, while the vibrant presentation diagrams, cartoons, mnemonics, acronyms, etc holds reader interest. Pocketbooks simplify complex subjects and are firmly practical in their approach. This ensures that learning is transferred back to the workplace in the fastest possible time. Pocket books are ideal for quickly assimilating information about a topic after all, the author has done the work for you or just dipping into when you want some useful information, a model, diagram or handy checklist to use for yourself or another person or persons who would benefit from the knowledge.
As one very satisfied customer wrote about the pocketbooks. Managing Cashflow Pocketbook All business decisions affect the movement of cash, one way or another, as The Managing Cashflow Pocketbook clearly demonstrates. Do you have any existing online traffic you can leverage? You might be surprised. Ask yourself the following questions.
How many visitors does your website get in a month? How many social media followers do you have? How effectively are you converting the online traffic you currently have? Chances are there might be some room for improvement. Dangle some bait in the form of a lead magnet or a low dollar product offer. Use a flash sale or similar promotion to generate some quick wins.
Doing so will help you collect the low-hanging fruit that is ripe for the taking and avoid unnecessary marketing expenses. Once the money changes hands, delivering a stellar experience is key to developing a relationship with your customer. Whether they purchased a book or an hour of consulting, make them feel like they are the most important person in the world. You could include a handwritten note or a brownie in their package when you ship their item s. Or you might go the extra mile in your consulting session and give them a digital care package along with your time.
Feel free to flex your creative muscles in making your customer feel like a VIP. Doing this will ensure that you have delighted customers and repeat purchases. Happy customers make for multiplying sales. Offer an incentive for qualified referrals. Use satisfaction surveys to easily identify your most satisfied purchasers, then ask them to contribute. Another strategy to consider when seeking to increase sales is to offer your customer an upsell.
An upsell is a sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Usually, these items will include accessories that complement the main product. A great way you can offer an effective upsell is to solve a problem for the customer. For instance, if they purchase a pair of sunglasses, sell them a microfiber cleaning cloth. If they purchase software, offer premium support. By continuing to give great value to your customers, you will ensure an ongoing relationship and an increase in revenue.
This step is often overlooked, as it can be very hard to approach your sales process from an outside perspective. Long-term nurture is another important facet of any sales and marketing strategy. People usually equate this with email newsletters and other consistent communication. Email systems that allow you to monitor link clicks, opens, and other indicators of engagement can be a powerful tool at your disposal. Take the time to truly study the behaviors of your customers and prospects.
Identify gaps in their education and nurture. Solve for problems that manifest themselves. When your long-term nurture becomes as educational for you as it does for your list, then true magic can happen.
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Due to its higher lead acquisition costs, generating new traffic should really be your last resort. While it is essential for any healthy marketing system to reach fresh leads, it literally pays to focus first on an existing list and traffic. Brainstorm where your customers are most likely to be, and do what you can to get out in front of them.
Revisit previous advertising campaigns and evaluate their effectiveness. You can utilize existing resources by making them a similar offer to steps one and two. While approaching such an overwhelming endeavor as automating sales and marketing , this list of ideas can help you to identify your first priority. CRM and marketing automation software such as Keap are essential tools to have at your disposal when seeking to grow your sales and marketing success.
Keap allows you to expand your reach and multiply your efforts. He has helped hundreds of small businesses to automate their sales and marketing strategies. In his spare time, he enjoys writing, playing guitar, and a nice pair of socks. He and his wife live with their two children in a constant state of sleep deprivation. As a thank you for subscribing, we'll send you a copy of our Small Business Marketing Trends Report with insights from over 1, surveyed business owners.